Propaganda
is one of the oldest staples of communication. War time propaganda is usually
the first thing to come to mind when people think of it. Mention the word and
most people will imagine Uncle Sam saying he wants you or a swastika across
some nationalistic message. It is easy today to brush these images off as
products of past ignorance and fear. However, it is important to take a look at
the past uses of propaganda to find the similarities and to see how they really
work. Once the reasoning behind the images is shown, it is hard not to start to
take notice of how these tactics are still being used today across all forms of
media.
The
foundation of propaganda ensuring the audience only knows enough to be scared
and capitalizing on that fear. By the time of the bombing of Pearl Harbor,
stories of Japan’s invasion of China had become well known in the United
States. Accounts of the Nanking Massacre did not require exaggeration to elicit
fear. This poster, from 1942, draws on those accounts to stir fear and anger in
the viewer.
This poster encapsulates multiple
essential aspects of propaganda. First and foremost is fear. It looks like a
poster advertising a 1970’s B horror movie. What gentleman can look at that and
not want to save that nice young lady? Also evident is the dehumanization of
the enemy. It is a lot harder to hate something when you remember it is human. The
artist’s representation of the Japanese in the poster shows something more
demon than human. The coloring, reminiscent of someone holding a flashlight
under their face while telling a scary story, also serves to promote tension
and fear. Overall, it is the simplicity that makes this poster such a classic
example of how propaganda is made. Even a quick glance gets the message across.
Here is a monster that is going to kill everyone you love if you don’t stop
him.
Nazi
Germany tends to come to mind quickly when propaganda is mentioned. It would
probably be hard today to come up with a propaganda idea that was not used at
some point by the Nazis. A classic example is The Eternal Jew.
The above is a Dutch poster for the
1940 anti-Semitic propaganda film. In parallel to the previous example, the
population had already been primed by their media to receive a message like
this. The common man could not just jump on the internet to do some fact
checking. All people knew is what they were told. Unfortunately, there were not
enough people that knew enough to make a difference. I do not think it is
necessary to delve further into the common ideology of Nazi Germany in 1940.
Given that context, it is easy to see how the poster was meant to work. The
dehumanization is again clear in the twisted expression of the character’s
face. The message to the person looking at the poster is that he is not like
you. This specific poster makes use of the Star of David on the character’s
forehead to suggest the mark of the beast. Even just looking at two posters,
the common idea that a picture can be used to reinforce negative preconceptions
is abundantly clear.
To
find a more recent example, here is a poster from North Korea.
This is immediately recognizable as
anti-American. That instant recognition is common to each of these examples and
an essential aspect of effective propaganda. The words next to the foot print simply transalte to "Wicked Man". The use of stark color is again
used to create tension. In this poster we see the North Korean view of what the
United States stands for. The footprint shows a country built on death,
slavery, and nuclear power. The dress shoe itself serves to use jealousy that
the North Korean government would of course deny, to promote hatred. This poster
is directed at people who cannot afford socks. People that have been taught
that their country’s nuclear weapons programs are meant as a defense against
the threat of attack from the United States. People that have been absolutely
denied access to real news. When you consider that some of the most commonly
confiscated items in North Korea are bootlegs of South Korean soap operas,
showing lavish lifestyles of people outside of the country, the message behind
this poster becomes clear. The audience for the poster doesn’t get to have
shoes because they live by honor, outsiders live off of suffering. We have the
luxury of brushing this off as the ravings of a dying government but the people
that see it every day have never seen anything else.
In
conclusion, it is easy to see the common ideas across propaganda from multiple
countries and multiple times. This is unfortunately one of the timeless things
of humanity. Fear and ignorance is always going to be a dangerous and easily manipulated
combination. While we do not see such overt and old style attempts to control
what we think about various groups here and now, it is important to remember
that a key to these posters effectiveness was that the viewer did not think it was
propaganda.
Works
Cited
Bytwek,
Randall. “Nazi and East German Propaganda.” N.p.
Web. 17 February 2014
Johnson,
Robert. “Check Out These Twisted North Korean Propaganda Posters.” Business Insider. 2011. Web. 17 February
2014
SRL.
“Maximum Advantage in Pictures.” N.p. 2
March, 2010. Web. 17 February 2014